We have been supplying Richmond Pro Cycling with kit for a few years now - they are a pro cycling team from Virginia who are also very active in promoting cycling in the general community and in particular to disadvantaged groups. They are also kicking ass on their bikes and have become a force to be reckoned with on the US pro circuit, currently ranking 4th in the US Criterium Series.
The team relies to a large extent on charitable donations to keep racing and they have done an amazing job in bringing cycling to a wider audience and giving something positive back to their community. You can find out more at http://www.richmondprocycling.com/ Not all pro teams are blessed with millions of dollars/pounds/euros from wealthy sponsors and they are trying to establish a new model where they give their time and inspiration to their community and in return they get some financial support back. Sounds like a pretty good idea to me…